Idea. Innovation. Impact.

Brilliant. Brandsh*t.

Ideas <> Impact

BRNDx is our entrepreneurial initiative to support visionaries, thinkers, and dreamers at every stage of their business/brand journey.

WHO WE SERVE?

Minds who have a startup or business idea.

Thinkers who want to create an impact.

Students aspiring to become entrepreneurs.

New company founders who are unable to scale.

CAPABILITY IMPACT

Brand Purpose & Positioning.

Shaping the soul of your brand.

Define why your brand exists and who it speaks to. We help you uncover and articulate your purpose, creating a foundation that drives emotional connections and builds loyalty across every touchpoint.

What We Cover:

Authentic brand narratives that resonate deeply.
Precision positioning that differentiates in saturated markets.
Emotional and cultural alignment with target audiences.

Growth Landscape & Brand Portfolio Strategy.

Future-proofing your brand ecosystem.

We design strategies that ensure your brand portfolio is aligned with growth opportunities while mitigating risks.

What We Cover:

Market and competitor analysis to identify untapped potential.
Portfolio optimization for consistency and scalability.
Strategies to expand market share and audience engagement.

Brand & Product Architecture.

Building clarity and connection.

We create cohesive frameworks that guide how your brand and its offerings interact. From multi-tiered portfolios to sub-brand systems, we ensure clarity and consistency.

What We Cover:

Seamless product and service alignments.
Intuitive brand hierarchy to enhance customer experiences.
Scalable systems for future innovation and expansion.

Want to Stand-out Unique?

Articulating your unique promise.

What sets your brand apart? We distill the essence of your value into compelling propositions that define your relevance and impact in the market.

What We Cover:

Clear, concise, and compelling value statements.
Positioning strategies tailored to audience needs.
Messaging frameworks that inspire trust and conversion.

Starting a New Company?

Launching visions into reality.

For startups and new ventures, we simplify the journey of building a brand. From coming up with ideas to bringing them to life, we help you create brands that leave a lasting impression.

What We Cover:

Complete branding for new ventures, from identity to messaging.
Go-to-market strategies backed by research and innovation.
Support systems for sustainable scaling and audience adoption.

BRNDx Plans.

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Enabling Brilliance Converge.

Passion.

Audience
Startups, designers, and small businesses looking to establish a strong foundation for their brand.

Timeline
6 weeks

Benefits

Initial brand identity development, including logo, color palette, and typography.
Basic brand strategy outline focusing on market entry.
Total 300 minutes of brand consulting to guide initial brand decisions.
Crafting of key messages for your brand's core audience.
Basic brand guidelines document for consistent application.

Get an expert

Iconic.

Audience
Growing companies aiming to refine and enhance their brand presence in competitive markets.

Timeline
10 weeks

Benefits

Enhanced brand identity, including visual and verbal elements, with a focus on differentiation.
Complete brand strategy with competitor analysis and positioning.
Total 600 minutes of brand consulting for strategic decision-making.
Launch of a targeted brand marketing campaign across two channels.
Development of informative content that aligns with your brand’s messaging.
Detailed brand guidelines, including do’s and don’ts for brand application.

Get an expert

Leader.

Audience
Established brands seeking to dominate their industry and elevate their market position globally.

Timeline
16 weeks

Benefits

Fully immersive brand identity overhaul, including rebranding (if needed) and advanced visual assets.
In-depth, data-driven brand strategy with global market considerations.
Total 1200 minutes of brand consulting with senior strategists.
Multi-channel brand marketing campaign, including digital, print, and experiential marketing.
Creation of high-impact promotional content and strategic content plans.
Wide design services, including website design, product packaging, and collateral.
Strategic brand positioning and re-positioning for market dominance.
Extensive brand guidelines with a focus on scalability and adaptation.
Creation of a full suite of brand messaging tailored to diverse market segments.